Custom hand-crafted rug — Peace Industry by Melina Finkelstein
Simonian Rugs · Est. 1956 · San Mateo, CA

Design a Rug
Made for You

Start by choosing your weaving tradition. Each region brings its own materials, techniques, and signature feel. Pick the one that fits your style — we'll guide you through palette, pattern, and size from there.

Choose Your Collection
01
Tradition
Choose your weaving region
02
Feel & Pile
Density, height & texture
03
Size & Shape
Standard or custom dimensions
04
Design Studio
Pattern, colour & visualize
05
Commission
We build your rug
Our Weaving Partners
Peace Industry® — Kathmandu, Nepal
Casa Muñiz Design — Teotitlán del Valle, Oaxaca
Kush Up / Gaju Rugs — Himalayan Nepal
A partnership with Melina Finkelstein Rugs & Art
Why Commission Custom
"A rug is the foundation of a room. When it's made for you — your dimensions, your palette, your patterns — everything else follows."

Since 1956, Simonian Rugs has believed that the finest rugs are not found — they're made. Through partnerships with three extraordinary weaving programs, we give every client access to the same process used by the world's leading interior designers.

No minimum order. No showroom markup. Transparent pricing, direct from the artisan's hands to your floor.

✦
Fair Trade CertifiedAll three programs are ethically sourced, with fair wages paid directly to artisan communities.
✦
100% Custom SizesAny dimension from 2×3 to room-size. Standard and non-standard shapes available.
✦
Designer AccessInterior designers, rug shops & flooring retailers — trade pricing available on request.
✦
Free ConsultationVisit our San Mateo studio or schedule a Bay Area design consultation with our team.
The Process

From Vision to Floor

Five steps. One rug. Yours forever.

1
Collection
Choose your weaving program — Nepal felt, Oaxacan flatweave, or Himalayan knotted wool
2
Feel & Pile
Select pile height, knot density and texture. Each program has its own tactile language
3
Size & Shape
Standard sizes or fully custom dimensions. Rectangle, round, runner — any format
4
Design Studio
Choose from our pattern library — modern, geometric, Oushak, Sultanabad — and set your palette
5
Commission
Submit your brief. We confirm specs, price and lead time, then production begins
Three Weaving Traditions

Choose Your Region

Every region weaves differently. Read what makes each one special — then choose the tradition that matches your space and style. All three are made to order to your size, colors, and design.

Peace Industry felt rug
Peace Industry® · Melina Finkelstein

Hand-felted
Wool Rugs

Melina Finkelstein's legendary felt rug program — relaunched with a new team of women artisans trained during a 2024 residency in Kathmandu. Bold geometric patterns, saturated colours, luxuriously soft New Zealand wool.

Wet Felt New Zealand Wool 100% Women-Made Kathmandu, Nepal
melinafinkelstein.com · Peace Industry®
Signature Designs — All Available Custom
⭕
Flicker
Signature since 2004
Peace Industry's most iconic design — overlapping circles reveal the wet felt layering technique. Ideal 6×8 and larger. Countless colour variations.
CircularOrganicSignature
🌈
Ombré
New 2025 Collection
A gradient concept offering endless colour possibilities. Select your own tones and sizes — the simple design focuses on colour and the natural texture of wet felt.
GradientMinimal2025
◼
Fuller
Named after Buckminster Fuller
Launched at Domotex 2004. Evokes a reflection of light through a window. Looks best against a darker field. Stick to neutral palette for best results.
GeometricModernNeutral
🔗
Chain
Modern · Minimal · Cozy
Designed in 2006. Round and rectangular versions available. A great solution for tight spaces and open floor plans — helps define zones beautifully.
RoundMinimalZone
🌿
Willow
Floral · Vertical Columns
Launched 2006. Playful floral forms in vertical columns — great in muted tones with bright accents. Works any size from 2×2 to 8×10.
FloralDecorativeVersatile
⬡
Geo
Bold · Saturated · Cosmic
Designed 2017 — "an invitation to take a nap on a soft bed of felt and float above The Cosmos." Bold geometric forms in rich saturated colour.
BoldGeometricStatement

✦ About Peace Industry®

Melina Finkelstein's Peace Industry® program began in Iran in 2002 and is now reborn with a new generation of women artisans in Kathmandu, Nepal. During a 2024 residency, Melina personally trained the all-woman felt-making team in her signature wet felt techniques.

  • 100% woman-owned and operated collective
  • Fair Trade certified — direct artisan wages
  • New Zealand wool — luxuriously soft and durable
  • Saturated colours and bold geometric patterns
  • Custom sizes, colours and designs now available

⏱ Lead Time & Ordering

Peace Industry® rugs are made to order in Kathmandu, Nepal. Each piece is hand-felted by our artisan team.

  • Standard designs: 10–14 weeks
  • Custom colour/size: 12–16 weeks
  • Swatch samples available — order here
  • Free design consultation in the Bay Area
  • All orders through Simonian Custom Studio
Not sure if this is the right collection for you?
Casa Muñiz Zapotec flatweave rug
Casa Muñiz Design · Melina Finkelstein

Zapotec
Flatweave

Hand-woven in collaboration with master Zapotec weavers in Teotitlán del Valle, Oaxaca, Mexico. Cochineal and natural dyes, bold geometric patterns, a living textile tradition over 2,000 years old.

Flatweave Natural Dyes Zapotec Tradition Oaxaca, Mexico
casamunizdesign.com · Teotitlán del Valle
Program Characteristics
🪡
Hand-woven Flatweave
Traditional Zapotec Loom
Woven on traditional back-strap and treadle looms by master Zapotec weavers whose families have practiced this craft for generations in the Valley of Oaxaca.
FlatweaveTraditionalLoom-woven
🌿
Natural & Cochineal Dyes
Ancient Colour Traditions
Colours derived from cochineal insect, indigo, marigold and mineral pigments — the same dye sources used by Zapotec weavers for over 2,000 years. Rich, permanent hues.
CochinealIndigoNatural Dye
◆
Bold Geometric Patterns
Zapotec Design Vocabulary
Traditional Zapotec motifs — stepped frets, diamond grids, lightning patterns, and abstract sacred geometry — reinterpreted in Melina's contemporary palette collaborations.
GeometricSteppedSacred
🎨
Custom Colour
Your Palette, Their Hands
Select from Melina's existing palette collaborations or work directly with the atelier to develop custom colourways. Swatch bundles available before committing to a full rug.
CustomSwatchesCollaboration
📐
Custom Sizes
Any Dimension
Made to order in any size. Runners, square, standard rectangle — all available. Each piece is unique; natural dye variation between orders is part of the beauty.
Custom SizeRunnerSquare
🤝
Fair Trade
Direct Artisan Partnership
Melina works directly with weaving families in Teotitlán del Valle — no middlemen, fair wages, and full transparency. Part of proceeds support the weaving community.
Fair TradeDirectCommunity

◆ About Casa Muñiz

Casa Muñiz Design is Melina Finkelstein's flatweave collection made in collaboration with master Zapotec weavers in Teotitlán del Valle — a village in the Valley of Oaxaca renowned for its weaving tradition since pre-Columbian times.

  • Woven on traditional Zapotec looms by artisan families
  • Natural cochineal, indigo & marigold dyes
  • Bold geometric patterns rooted in Zapotec culture
  • Reversible flatweave — durable and practical
  • Custom colourways and sizes available

⏱ Lead Time & Ordering

Casa Muñiz rugs are hand-woven to order in Oaxaca, Mexico. Natural dye preparation adds time but ensures permanent, rich colour.

  • Standard designs: 10–14 weeks
  • Custom colourway: 14–18 weeks
  • Swatch consultation available
  • Schedule a Bay Area consultation
  • All orders through Simonian Custom Studio
Not sure if this is the right collection for you?
Kush Up Himalayan hand-knotted rug
Kush Up · Gaju Rugs · Nepal

Himalayan
Hand-knotted

Hand-spun, carded and knotted high-pile Himalayan wool rugs made in Nepal in collaboration with Gaju Rugs. Oushak and Sultanabad-inspired designs available alongside modern abstract and tonal collections.

Hand-knotted Himalayan Wool Traditional & Modern Nepal
Kush Up · Gaju Rugs · Himalayan Nepal
Design Families Available in Kush Up
🌸
Oushak Inspired
Open Field · Large Motif
Large-scale floral and medallion designs inspired by antique Turkish Oushak rugs — spacious open fields, soft vine borders, architectural presence. Available in Kush Up wool.
TraditionalOpen FieldMedallion
🌿
Sultanabad Scatter
Palmette · Allover
Spaced palmette and botanical motifs on an open ground — inspired by antique Ziegler Sultanabad carpets. Western-friendly scale, quiet luxury, works in any interior.
TraditionalPalmetteAllover
◻
Modern Tonal
Solid Field · Texture
Contemporary single-field rugs that let the handspun Himalayan wool speak for itself — subtle tonal variation, lush high pile, perfect backdrop for any interior.
ModernMinimalTexture
⬡
Geometric Abstract
Contemporary · Bold
Modern geometric designs — grids, diamonds, stepped forms — interpreted in high-pile Himalayan wool. Rich depth of colour in the cut pile amplifies every pattern.
ModernGeometricBold
🏔
Hand-spun Wool
Material · Craft
Kush Up uses locally hand-spun and hand-carded Himalayan wool — a material renowned for its lustre, resilience and naturally uneven beauty that improves with age.
WoolHand-spunHimalayan
📐
Custom Everything
Size · Pile · Pattern
Kush Up is the most configurable of our three programs — choose pile height, knot density, pattern family and colour palette. Oushak/Sultanabad patterns exclusive to this collection.
CustomTraditionalFull Config

🏔 About Kush Up

Kush Up is made in Nepal in collaboration with Gaju Rugs — a Himalayan wool specialist with deep roots in traditional hand-knotting. Hand-spun, carded and knotted in the Himalayan foothills.

  • Hand-spun and hand-carded Himalayan wool
  • High-pile cut pile — luxuriously soft underfoot
  • Traditional and modern design families available
  • Oushak & Sultanabad patterns exclusive to this program
  • Custom pile height: low, medium, high or shag

⏱ Lead Time & Ordering

Kush Up rugs are hand-knotted to order. Lead time depends on size and complexity — traditional patterns with intricate borders take longer.

  • Modern tonal: 8–12 weeks
  • Geometric/abstract: 10–14 weeks
  • Oushak/Sultanabad: 14–20 weeks
  • Large custom sizes: add 4–6 weeks
  • All orders through Simonian Custom Studio
Not sure if this is the right collection for you?
Growing with you

More Weaving Regions Coming

We're building region by region. Turkish kilims, Indian Jaipur, Chinese art deco, and Persian collections are all in development.

🇹🇷
Turkish Collection
Anatolia · Oushak · Kilim
🇮🇳
Indian Collection
Jaipur · Agra · Kashmir Silk
🇨🇳
Chinese Collection
Art Deco · Peking · Silk
🇮🇷
Persian Collection
Tabriz · Kashan · Isfahan
Collection
Feel
Size
Design
Commission
Choose one of 3 collections above to begin
Luma
Luma ✦
Your design collaborator
Hey! I'm Luma ✦ — your creative rug collaborator. I'm here to help you design something you'll genuinely love living with.

Best way to start? Tell me about your room — or snap a photo and I'll take a look. What are we working with?
Just now
Luma
Your Design Collaborator
Hi, I'm Luma! ✦
Welcome to the Simonian Custom Studio — let's build the rug you've been waiting for! 🎉

Tell me about your room, upload a photo, or just ask me anything. I'm here the whole way.